An analytical article on the shoe care products’ market is added to Press Center’s Publications Section. It is published in the December issue of Novosti Torgovli (The Trade News) journal. 

“In 2006 the volume of shoe care products’ market grew by 20% in comparison with the previous year and made up 200 – 220 million dollars. Unlike the situation at the market of Western Europe the tempo of the Russian market development is very swift, but the rate of growth will fall in the nearest future to 10%”, Vladislav Hitrov, marketing director of UPECO Company says. 

According to the market’s experts estimate, our company’s brands – Salamander and Salton – continue to hold leading positions as far as the share of sales is concerned: Salamander trade mark is at the first place (21,9% of the market), Salton trade mark is at the second place ( 18,4%). 

You can read the full version of the article in the Publications Section.